
A marketing graduate, Urooj is always involved with marketing and creativity. A keen mind for the strategic side of things, she brings a diverse background seen both sides of the training world (trainee and trainer). She successfully led Beyond Beauty, a residential women empowerment conference. As one of the initiators of ExtraCorp she has launched 5 businesses: Bäckerei, Blaze, Rageela, Write Away and Pleasures. Urooj strives to change the way people think about persons with disabilities.
At SoL, she has also been facilitator and advisor at Young Leaders' Conference. While training she’s been around the globe with UNDP from Srilanka to Thailand and within Pakistan, serving teams and clientele diverse in nationalities and stratum.
Personal and social development as her forte, Urooj works within and outside of our doors with energy, joviality, passion, integrity and flexibility. For her outstanding she has been acclaimed with ‘Youth Icon’ award in 2007.
